Loyola College B.Sc. Visual Communication April 2012 Media Management Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

SIXTH SEMESTER – APRIL 2012

VC 6656/VC 6603 – MEDIA MANAGEMENT

 

 

 

Date : 16-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

                                                                        PART – A

Give brief answers to ALL the following questions in 50 words each:                      (10 X 2 = 20)

  1. Sarnoff Law
  2. Media Management
  3. Artist Release Form
  4. Theory Y
  5. Planning
  6. Market Share
  7. TV Programming Manager
  8. Deficit Budget
  9. CTC
  10. Departmentalization

PART – B

Write ANY FIVE of the following questions in about 200 words each:          (5 X 8 = 40)

  1. Write a short note on media scheduling.
  2. Discuss the important heads of a centeralized news organization with a flowchart.
  3. Distinguish the essence of horizontal integration and vertical integration in Indian media industry.
  4. How do sales promotion help a retail advertising campagin for a significant success?
  5. Describe the problem faced by a media organization in managing ‘Creative People’ and the ‘Bussiness People’.
  6. Elaborate on the challenges faced by a music manager in private FM broadcasting.
  7. Write short notes on project production cycle (PPC) in web designing.

 

PART – C

Write essay on ANY TWO of the following in about 400 words each:                       (2 X 20 = 40)

  1. Explain in detail the roles and responsiblities of a personnel manager.
  2. Discuss in detail the skills and training required for a production manager to do a cost effective TV show production, which includes post production.
  3. Explain in detail the salient features of organizational behaviour.
  4. Elaborate on the purpose, tools and techniques of sales promotion.

 

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