Loyola College B.Sc. Visual Communication April 2009 Media Research Methods Question Paper PDF Download

    LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

TG 04

FOURTH SEMESTER – April 2009

VC 4504 – MEDIA RESEARCH METHODS

 

 

 

Date & Time: 24/04/2009 / 9:00 – 12:00 Dept. No.                                                  Max. : 100 Marks

 

 

PART A

  1. Answer ALL the questions                                                        (10 X 2 = 20)

 

  1. Variable
  2. Ethnography
  3. Enumerator
  4. Public Opinion Studies
  5. Sample Size
  6. CATI
  7. Focus Groups
  8. Copy testing
  9. SPSS
  10. Frequency

PART B

  1. Answer ANY FIVE      (5 X 7 = 35)

 

  1. Explain the need and relevance of media research.
  2. Differentiate Qualitative & Quantitative Research.
  3. Elucidate Research Problem & Hypothesis
  4. Elaborate the merits & de-merits of Field Observation Study.
  5. Explain the merits & de-merits of Case Study.
  6. Explain the steps involved in writing a Research Report.
  1. Explain the tools used for Quantitative Data Analysis.

 

PART C

  • Answer ANY THREE                                                (3 X 15 = 45)

 

  1. Elaborate on the various types of Research Methods.
  2. Elucidate the various steps involved in the Designing a Research Project.
  3. Elaborate on the types of Probability Sampling.
  4. Elucidate Survey Research method and the Specific guidelines for Questionnaire Designing.
  5. State the definition, uses, limitations and steps involved in Content Analysis.

 

 

Go To Main page

 

 

Latest Govt Job & Exam Updates:

View Full List ...

© Copyright Entrance India - Engineering and Medical Entrance Exams in India | Website Maintained by Firewall Firm - IT Monteur