Loyola College B.Sc. Visual Communication April 2006 Media Culture And Society Question Paper PDF Download

             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 2

SECOND SEMESTER – APRIL 2006

                                              VC 2501 – MEDIA CULTURE AND SOCIETY

(Also equivalent to VIS503/VC 222)

 

 

Date & Time : 24-04-2006/1.00-4.00 P.M.   Dept. No.                                                       Max. : 100 Marks

PART A

Give very brief answers to ALL the following questions in about 50 words.           (10×3=30)

  1. Dizzying multiplicity of a medium.
  2. What is meant by `consumer sovereignty’?
  3. Why should we deconstruct a media text?
  4. What is a `technical event test’?
  5. The two contradictory ways in which ideology is commonly used.
  6. What is meant by ‘over accessing’ to the media?
  7. Briefly explain one of the legal constraints on the media.
  8. What is meant by `referral upwards’?
  9. The first and basic principle of media education.
  10. How does editing fictionalize a media text?

PART B

Answer ANY FOUR of the following not exceeding 200 words each.       (4×10=40)

  1. Bring out the differences between Information as Service and Information as Commodity.
  2. Write a short note on the Manipulation of Sound.
  3. What are the seven basic reasons to study media as explained by Len Masterman? Briefly explain one of them.
  4. Modern media encourage the `industrialization of the mind’. Explain.
  5. Write a short note on the Effect of Camera and Crew on a media text.
  6. Briefly explain how the concept of ideology evolved in history.
  7. Write a short note on the three techniques used in the study of narratives.

PART C

Write essays on ANY TWO of the following not exceeding 450 words each.         (2×15=30)

  1. Explain how hegemony and myth serve the dominant ideology.
  2. Media tell us stories incessantly. Explain with special reference to sports, news and documentaries.
  3. Write a critical analysis of the role of advertising in media world.
  4. Explain the four traditions through which media education evolved.

 

 

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